伟大时刻- 2

这一次就在我们眼前上演。来自令人敬畏的汤姆·哈兹利特,在《石板》:

卫星广播在1997年首次得到授权,当时向现在被称为XM和Sirius的公司发放了两份许可证。联邦通信委员会花了七年时间才批准了他们的申请,主要是因为美国广播公司协会(National Association of broadcasting)指责这项新服务威胁到了“社区凝聚力和地方认同感等美国传统价值观”。(It also threatened revenues. But at the time, the FCC found that traditional radio stations drew 80 percent of their income from local advertising, which suggested that national competition would not be too damaging to existing stations.) The irony, of course, was that just as lobbyists for traditional broadcasters were making arguments about the integrity of regional identity, local stations were airing more and more national programming, and companies like Infinity and Clear Channel were launching their ambitious industry consolidation. But the NAB pressure worked both to delay satellite rivals and to get the FCC to craft license rules that seemed to ensure that satellite service would air only national shows.

.......传统广播公司会为当地观众量身定制独特的节目菜单,这种想法有些古怪。全国联合的内容已经成为无线电日的秩序,而卫星节目,如果有什么区别的话,那就是不像它在地球上的类似节目那样千篇一律。这场辩论的框架如此陈旧,说明了“地方”的概念已变得多么勉强。缺乏空间技能的监管机构正在绘制地理区划图,而他们本应绘制感兴趣的社区。卫星广播通过连接分散的听众来迎合音乐或政治方面的特定偏好。塔斯卡卢萨的歌剧爱好者通过“当地”电台为聋人服务,她在收听卫星电台的100个频道时,与她所在的社区取得了联系。因为卫星节目分布在全国就认为它们是统一的,这是荒谬的。而强制实行统一性则更糟糕。

人们不禁会想,如果让联邦通信委员会倒闭,我们的境况会不会更好。通读整篇文章。